So, here’s all you need to know about GDPR, what it means for small businesses, and how we’re progressing with it here at JR Williams.
GDPR stands for General Data Protection Regulation, and this is a law within the EU that ensures data protection and privacy. It’s basically an introduction of new rights for you as a customer that prevents your data from being shared where you don’t want it to. And on the flip side, a new set of rules for businesses that state what they can and can’t do with customer data. So, for example, this is why you have been receiving emails from companies requesting for your agreement to remain on their mailing list, as without it they are no longer entitled to have your data on their files, nor are they allowed to contact you.
Basically, unless a company is GDPR compliant, they are no longer able to have access to client data. As a small business, you must seek permission from the client first. For example, here at JR Williams we collect client data and so it is essential for us to be compliant with GDPR, and as of last month, our website has been updated so that is in keeping with these new regulations. Before we contract their data, the customer must agree to the terms of what it is being used for, who has access to it, and how long for.
You may see that we have a contact page on our website, where new or existing customers can come become acquainted with us. As a result, this means that we have access to some of their data, such as their name, email address or phone number. However, with these new regulations, we would not be able to do anything else with that data, such as adding them to our mailing list, without them consenting to it first as this would be a breach of privacy. Customers also have the opportunity to cancel or withdraw our access to their personal data at any time they want.
Our website is very important to us as a business, as it’s a real point of contact between ourselves and our customers. As we often find that a lot of customers become aware of us online, we wanted to ensure that those seeking our services find exactly what they are looking for throughout our website. To fulfill this aim, we have a little summary or background business about JR Williams, along with a page about our apprentices so that people can get to know part of the team on a more personal level, as well as a break down of each and every one of our services with an explanation of their purpose, any current offers that may appeal to our audience, and a gallery of pictures along with testimonials so that new customers can get a real good feel about what we do here and the standards we adhere to.
If people like what they see when browsing through our website, they can then go on to visit our contact page, whereby they can get in touch with us directly either by phone or email, or by leaving their enquiries with their personal contact details for us to get back to them. Because of this, it is essential that the site is fully compliant with GDPR so that we are never in breach of any client data and that it remains looked after in accordance of the clients wishes and that it is not used or shared without prior consent.
We hope this information has been useful for you. If you are interested in our services or would like a little bit of advice, please visit our contact page and we will be more than happy to help.